Aspercreme - Don’t feel your age. Act your age.

We teamed up with photographer Zach Hagy to create these stills for Aspercreme’s “Don’t feel your age. Act your age Campaign”. It challenges the perception of what getting old looks like and aligns more closely with the baby boomer generation’s feelings of being empowered by their age, rather than discouraged by it. The campaign is certainly bucking the trend of the Pharma industries old advertising tropes and seems to have been really well received, especially by the baby boomers.